Partnerships
Royal Caribbean collabs with a variety of organizations, events, sports teams, and concert venues. When developing creative for each of these relationships, we needed to make sure that our look and feel, as well as tone, remained on-brand, while still working cohesively with the partner.
Collateral
Beyond traditional media, there have been countless opportunities for branding, primarily onboard the cruise ships, which require copy for everything from signage to shampoo bottles.
Activations
During key campaign launches, Royal Caribbean invested in campus takeovers at our offices across the country in order to highlight new products to all employees of the Royal Caribbean Group of cruise lines.