I began my adventure with Royal Caribbean in 2014 while ideating content and managing their Tumblr page as a side gig. Soon after, they asked if I was interested in becoming their first-ever in-house social media copywriter.

Since then, I’ve worked on everything under the Caribbean sun for the world’s largest cruise line: Direct mail, email, social media, digital banners, cross-platform campaigns, print ads, advertorials, SEO web copy, production shoots, infographics, campus takeovers, casino events, radio spots, storyboards, sizzle reels, onboard signage, OOH activations, product naming, branded collateral, event programming, invitations, talent casting, response labs, partnerships, loyalty programs, newsletters, corporate meetings & incentives, editorial calendars, employee communications, retail offers, variance testing, sweepstakes, and perhaps the most unique: a plushie animal—complete with hangtag.